Case Studies

Localized EdTech Solutions

Blue Heron Global advises edtech companies on how to launch locally in China with integration into Chinese hosting and cloud services, WeChat accessibility, and collaboration with KOLs and other influencers in the market.

BOOKR - Close collaboration with the BOOKR team to create a China-specific market solution. This edition supports localized selling, registration, and access requirements. We also actively develop marketing and sales relationships to support the Direct-to-Consumer and school channels. 

News-o-Matic - Secured partner who has launched a completely localized edition of News-o-Matic, with deep WeChat integration, user interface customization, and flexible pricing and distribution models.

Content Licensing

Blue Heron Global works with dozens of different education and publishing companies across China that are looking for authorized print and digital rights in the English Language Learning market. 

ELL Case Study:

We worked with a large ELL distributor based in Wuhan to license 2000 titles in print and digital format to create a bespoke print collection with a terrific digital library. Working closely with the Capstone team, we organized content according to their editorial, format, and pricing requirements. In Wingspan issue #1 we interviewed the editorial director of this customer, Ms. Hu.

Extensive Reading Library Case Study: 

In 2025, we worked with a large Hangzhou ELL tutoring company who was interested in licensing 1400 digital titles and 250 print titles for several years.  Blue Heron curated content across publishers, managed approvals, produced audio for 500+ titles, coordinated contracts, secured 200+ GB of file delivery, payments, and supports the print and delivery process.